The Science Behind Your Perfect Hair Color

Ever wonder what your hairstylist is thinking while standing at the color bar mixing your formula? Creating the perfect hair color involves much more than choosing a shade from a swatch. Professional hair color is a combination of color theory, chemistry, experience...

Why We Crave Pumpkin Spice Hair Every Fall

The return of the pumpkin spice latte seems to signal one thing every year: fall has officially arrived. But PSL inspiration doesn’t stop with your coffee order. As the seasons change, many clients start craving the same warm, rich tones in their hair. At Studio 104...

What Is Hair Porosity & Why Does It Matter?

If your hair seems to soak up moisture but still feel dry, frizz the second you step outside, or take forever to get completely wet, your hair porosity could be part of the reason. At Studio 104, understanding your hair goes beyond choosing the right shampoo. Hair...

Why Is My Hair So Frizzy in Chicago Humidity?

If you live in the Chicago area, you know the feeling: you leave the house with smooth, styled hair and somehow the humidity has other plans. At Studio 104, summer frizz is one of those hair concerns we hear about constantly. And no, it doesn’t necessarily mean you’re...